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Unicorn Store

4/24/2019

1 Comment

 

D+
​1.44

A failed art student gets invited to the titular establishment.

Directed by Brie Larson
Starring Brie Larson, Samuel L. Jackson, and Mamoudou Athie
​Review by Jon Kissel

Picture
I don’t think anyone would disagree that Brie Larson has had an incredible career, but one that hopefully didn’t achieve its greatest potential too fast.  From her breakout roles in Scott Pilgrim and United States of Tara through her critical success with Short Term 12 that culminated a mere two years later with Room, Larson has since migrated to big blockbusters with Kong: Skull Island and Captain Marvel.  Neither utilized her talents particularly well but both were big successes, and dollar signs frequently light the way to the blank check, some of which she’s cashed to make her directorial debut before her 30th birthday.  Arriving on Netflix, Unicorn Store adds a new imdb tab to Larson’s page but it doesn’t return her to the heights of 2015, though I don’t think she’s returned to that level at all in the intervening years.  

Larson stars as Kit, a woman who would be the Manic Pixie Dream Girl to end all Manic Pixie Dream Girls if she was the love interest opposite Zach Braff.  This trope exists to prop up a sadsack male protagonist, and Larson, who’s conscious of these kinds of roles, may very well have been drawn to this project because it flips the focus on an archetype that actors of her class and age often get pulled into.  Centering a protagonist on whimsy and childlike wonder, however, isn’t going to go very far with this viewer.  There aren’t age signposts in Unicorn Store, but it’s reasonable to place Kit in the mid to late 20’s range, an age where a fascination with glitter and rainbows has stopped being endearing and started to become, at best, eccentric, and, at worst, intolerable.  Unicorn Store is something of a fantasy, with all the exaggerated reality that entails, but the character leading us through this fantasy must be a recognizable person.  Kit is not that.
​
What is recognizable in Unicorn Store is the trend of the boomerang millennial who leaves home and then returns for want of a job.  The film as written by Samantha McIntyre almost has something to say in its erection of a straw man debate between deadening corporate culture and an adulthood characterized by puff paints, but that realization is one that Kit is overdue for by about five years.  There’s some kind of metaphor here where the unicorn represents a happy adulthood secured after meeting requirements like shelter and income and emotional support, but there actually is a unicorn in the film so the metaphor also goes out the window.  Larson’s history is as someone who came from a struggling family when she was a child, but she’s been a working actress for all of her adult life.  I don’t know if she’s that attuned to what it is to feel aimless or adrift, and if she does, it’s not in her film.

To the film’s credit, it does synch up with Larson’s interests in shedding male gatekeepers.  She has spoken about the lack of diversity in film criticism, which is a wholly valid concern, but she’s also pretended that movies like A Wrinkle in Time didn’t get a fair shake from white male critics when plenty of minority critics also didn’t like it.  Sidebar, but that kind of statement is infuriating, and real critics of all genders and races also have little patience for this argument.  It’s good that Ava Duvernay gets nine figures to make a film, but then she has to deliver.  Anyways, Kit’s disapproving art teacher who only wants people to ape his style and Hamish Linklater’s predatory boss are heavy-handed but credible characters that, again, would benefit from a film that wasn’t so elevated.  Linklater especially is an exaggerated trope instead of a credible person, making him seem almost as fantastical as the unicorn itself.

As Kit, Larson doesn’t embody the character like she has in her earlier roles.  There’s an earnestness to Kit that comes off as forced and artificial, and a petulance that no actor in their late 20’s could pull off.  By attracting so many characters to her cause, Unicorn Store insists that Kit is likable without doing the work of actually making her so.  In supporting roles, Samuel L Jackson with tinsel in his hair is something, but he’s also a literal magic black person who exists to prop up sad white ladies.  As love interest Virgil, Mamoudou Athie is mind-numbingly flat.  This may be a conscious choice in relief to Kit, but that doesn’t make it a good one.  The characters in the vacuum office have satirical potential, but they don’t get comeuppance and they can’t be faulted for not going with Kit’s glitter-heavy presentation that she shows up late for.  One can almost hear the foot-stamping off-camera when they tell Kit no.

Larson’s career is set now that she’s likely to be a fixture in the MCU over the next ten years, so if this is what she wants to use her power on, then good for her.  Short Term 12 and Room are both some of the best performances of the decade, and I know I would coast on that goodwill for as long as possible and a little longer.  I just hope that she can find a project worthy of her talents again and avoid getting sucked into CGI spectacle interspersed with half-baked indie projects that disappear the week after being dumped on Netflix.  It took three sittings over four days to knock out Unicorn Store.  If Larson’s next crack at directing only takes two sittings over three days, I’ll take solace in her improvement. C-
1 Comment
Bryan
4/24/2019 09:12:00 pm

Stream of quick thoughts...

All those pictures are going to be ruined outdoors.
The actor playing Virgil did a great job playing a normal guy.
The vacuum sales pitch was great during the glitter pitch.
Samuel L Jackson is always yelling.
Bradley Whitford is now typecast as the dad from Get Out.
Millennial stereotypes are awful until you meet a Millennial who match said stereotype and your soul dies just a bit.
You know what a much better imaginary friend movie is - Inside Out. RIP Bing Bong.

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